Niaga SPOTLIGHT: Women’s Entrepreneurship | From B40 to 60% Income Growth

Women-led micro and small enterprises sit at the heart of Malaysia’s social and economic resilience, yet many still operate without stable income, capital or support.
The recent Women of Will Entrepreneurship Development Programme (WOWED, an intensive initiative supported by the Malaysia UN-SDG Trust Fund, the United Nations, and Yayasan MySDG is helping shift this narrative by helping underserved women increase their earnings, strengthen household security and participate more fully in the economy.

Niaga Spotlight discusses how empowering women at the grassroots can shape Malaysia’s long-term growth story, with Datin Wira Goh Suet Lan, President, Women of Will, Anita Ahmad, CEO, Yayasan MySDG and Dr Richard Marshall
Senior Economist, Office of United Nations Resident Coordinator for Malaysia, Singapore and Brunei.