World Social Work Day highlights a profession that operates across some of society’s most sensitive challenges, from child protection and survivor support, to ageing, poverty, and community care. Recently the UN Committee on the Rights of the Child urged Malaysia to strengthen professional social work, including in the public sector. why professional standards matter in social work. On #ConsiderThis Melisa Idris speaks with Siti Hawa Ali, Representative of Reproductive Health Association of Kelantan (ReHAK), which is part of the Social Worker Alliance Malaysia.