Niaga SPOTLIGHT: Shifting Consumer Trends in 2024

Consumer behaviour is shifting amid massive changes in the economic landscape. Niaga Spotlight focuses on the impact of inflation on consumer choices, implications for businesses and reactions from employees and leaders.

Rakesh Mani, Asia Pacific Consumer Markets Leader, PwC discusses how multiple forces including economic uncertainty, data privacy concerns and a heightened awareness of environmental and social issues may play out across Asia Pacific and in Malaysia over the next 12 months.